About Us

Practice Makes Product is a consultancy initiative focused around the passion for building amazing products by even more amazing teams.

The consultancy is lead by Nadia Tosheva, a go-to product expert, consultant and motivating leader. As part of her current and previous roles, she has worked closely with a variety of teams ranging from small startups of a couple of people to leaders in corporates with a couple of thousand people.

Nadia also has an expansive network of partners and dedicated specialists whenever a particular expertise or an extra pair of hands are needed.

About Nadia

Among other areas, she has extensive experience in:

  • setting up and managing remote and in-house teams

  • being a founding member of successful product startups

  • consulting in Agile process and metrics best practices

  • coaching and mentoring product leaders

  • bringing stakeholders together and solving communication and strategy challenges

  • user research and user experience design

  • teaching and mentoring students (in both Agile practices and UX)

  • workshops and coaching in product management practices

We believe not only that practice makes perfect but that practice can be shared and expanded on!

Practice Makes Product offers digital product consultancy starting from advising entrepreneurs and startup founders in product strategy and team setup, through coaching and mentoring Product Leaders and other specialists, to setting up best practices at newly formed or struggling teams, sometimes even before a Product Manager is hired. With a wide experience in training, teaching, demonstrations and other meetings, we often also help leaders manage or even take over the facilitation for meetings and workshops.

Practice Makes Product offers bespoke sets of consultation sessions, process reviews, workshops, product experience reviews, product discovery plans and various other services.

Working remotely but based in London, Practice Makes Product works with people worldwide (currently the UK, Netherlands, Italy, India, Brazil and Bulgaria and previously also in USA, Spain, Romania and others).